Josephus Ayoola

Led global strategy and execution of multi-million-euro paid media campaigns across Google Ads, Bing Ads, Meta, YouTube, LinkedIn, and programmatic channels, driving a consistent 20%+ annual increase in marketing-attributed pipeline and customer acquisition.

Automated workflows and integrated cross-platform systems, cutting manual processes by 50%, boosting team productivity by 25%, and accelerating lead-to-deal conversion rates by 31%.

Spearheaded automated lead scoring, real-time data enrichment, and personalized nurturing initiatives, driving a 39% growth in marketing-sourced revenue and increasing the average deal size by 45%.

Led the conceptualization, development, and launch of Awujo, a Web3 gaming platform combining tournament and marketplace functionalities to promote economic inclusion in Africa.

Drove strategic vision and product roadmap, translating complex technical concepts into user-centric features and ensuring alignment with market needs.

Secured initial funding and established key partnerships to support platform development and user acquisition efforts in emerging markets.

Developed and executed a global growth strategy for Alpega's Shipper business unit, directly owning marketing-sourced leads, pipeline, and revenue generation targets.

Improved lead-to-deal velocity by 45% through comprehensive marketing and sales alignment via shared KPIs, integrated tech stack, sales enablement, ABM, and refined rules of engagement.

Integrated cutting-edge AI-powered tools, agents, and GenAI applications to automate content creation, personalize outbound outreach at scale, and significantly improve campaign optimization workflows.

Advised startup leadership on critical business and product growth strategies, contributing to key decision-making processes and market expansion efforts.

Leveraged expertise in growth hacking and market analysis to identify new opportunities and optimize existing funnels for enhanced user acquisition and retention.

Collaborated closely with executive teams to develop scalable growth models and implement data-driven experimentation frameworks.

Boosted lead generation by 58.5% and qualification by 49.5% through strategic intent-based ABM, targeted social selling, and data-driven experimentation.

Enhanced performance tracking by developing and implementing a full-funnel dashboard to analyze critical business KPIs, improving data-driven decision-making.

Successfully managed cross-functional stakeholder relations, ensuring digital campaign strategies were fully aligned with overarching business objectives and delivered measurable results.

Taught Data Science students on the methodologies and best practices for validating new ventures through rigorous experimentation and data-driven insights.

Developed and delivered engaging curriculum content, fostering critical thinking and practical application of validation techniques among students.

Mentored aspiring entrepreneurs, guiding them through the process of hypothesis testing, market validation, and iterative product development.

Drove 45% of new business growth by implementing strategic LinkedIn social selling strategies and cultivating high-value partnerships.

Delivered comprehensive end-to-end marketing solutions and growth workshops for a diverse portfolio of corporate and startup clients, ensuring tailored strategies and measurable outcomes.

Provided expert data-driven execution and mentorship to junior consultants, significantly enhancing team capabilities and project delivery.

Pioneered a 360° brand evolution for AIESEC's brand in Nigeria and Belgium by implementing new multi-platform optimized websites, comprehensive brand guidelines, and a social media refresh.

Achieved significantly increased media and external presence for the organization, securing 2 National Youth Engagement Partnerships and one media partnership with a large online platform in Nigeria.

Managed and mentored a 15-person international team, fostering collaboration and driving the successful execution of digital experience initiatives.